We are the beverage service industry gone wild – coffee, beer, spirits! Since 2014, our concepts have centered around creating unique experiences in eccentric spaces.
Sip Coffee and Beer opens in Oldtown Scottsdale, AZ. This location used to be an old Needlepoint Shop. The look and feel offer the comforts of home, earning its nickname Sip House.
Sip Coffee and Beer opens a second location in Arcadia, AZ. This location used to be an old Avis Lube. The vibe is more open and industrial to go with the buildings theme, earning its nickname Sip Garage.
The group opens its second concept inside Sip Garage, an exclusive cocktail bar called 36 Below. This niche space is an underground lounge with a vibrant atmosphere.
TruColor’s third concept, a premier cocktail lounge, The Rose Garden, opens in downtown Phoenix, AZ. The bars look is lush with sophistication and elegance.