Escape Reality
Wander twelve steps down, far removed from the corporate streets of the city to a lounge where every step presents an opulent embrace to the senses, and every turn reveals an unknown element of surprise beyond the imagination.
TruColor Concepts is a creative collection of coffee bars and upscale cocktail lounges that works diligently to provide unique experiences and well-thought-out spaces in Arizona.
READ MORE about TruColor ConceptsWe are the beverage service industry gone wild – coffee, beer, spirits! Since 2014, our concepts have centered around creating unique experiences in eccentric spaces.
Sip Coffee and Beer opens in Oldtown Scottsdale, AZ. This location used to be an old Needlepoint Shop. The look and feel offer the comforts of home, earning its nickname Sip House.
Sip Coffee and Beer opens a second location in Arcadia, AZ. This location used to be an old Avis Lube. The vibe is more open and industrial to go with the buildings theme, earning its nickname Sip Garage.
The group opens its second concept inside Sip Garage, an exclusive cocktail bar called 36 Below. This niche space is an underground lounge with a vibrant atmosphere.
TruColor’s third concept, a premier cocktail lounge, The Rose Garden, opens in downtown Phoenix, AZ. The bars look is lush with sophistication and elegance.
Wander twelve steps down, far removed from the corporate streets of the city to a lounge where every step presents an opulent embrace to the senses, and every turn reveals an unknown element of surprise beyond the imagination.
Locally sourced and locally
owned since 2014.
Sip is more than just a coffee shop, tap house, cocktail bar, and restaurant. It’s where a sense of community is returning to the valley...
Experience the cocktail world of tomorrow at the enchanted downtown Phoenix escape known as The Rose Garden. With one of the finest mixologist imaginations in the region, every drink is a feast for the eyes and a treat for the lips.
At TruColor Concepts, we create spaces with a soul and a story, while building community through experiential food and beverages.