WHO WE ARE

WE’RE A TEAM OF WORLD-CLASS DRINK LOVERS
WHO SERVE TO LIVE AND LIVE TO SERVE

TruColor Concepts is a creative collection of coffee bars and upscale cocktail lounges that works diligently to provide unique experiences and well-thought-out spaces in Arizona.

OUR CONCEPTS

Each project we approach is one-of-a-kind and is created with an energy of pure creativity. We approach each project with the utmost care and attention to detail.

TruColor Concepts

We are the beverage service industry gone wild – coffee, beer, spirits! Since 2014, our concepts have centered around creating unique experiences in eccentric spaces.

2014

Sip Coffee and Beer opens in Oldtown Scottsdale, AZ. This location used to be an old Needlepoint Shop. The look and feel offer the comforts of home, earning its nickname Sip House.

2015

Sip Coffee and Beer opens a second location in Arcadia, AZ. This location used to be an old Avis Lube. The vibe is more open and industrial to go with the buildings theme, earning its nickname Sip Garage.

2021

The group opens its second concept inside Sip Garage, an exclusive cocktail bar called 36 Below. This niche space is an underground lounge with a vibrant atmosphere.

2022

TruColor’s third concept, a premier cocktail lounge, The Rose Garden, opens in downtown Phoenix, AZ. The bars look is lush with sophistication and elegance.

Escape Reality

Wander twelve steps down, far removed from the corporate streets of the city to a lounge where every step presents an opulent embrace to the senses, and every turn reveals an unknown element of surprise beyond the imagination.

VISIT WEBSITE 36 below

BEER & BREW
IN THE VALLEY

Locally sourced and locally
owned since 2014.

Sip is more than just a coffee shop, tap house, cocktail bar, and restaurant. It’s where a sense of community is returning to the valley...

VISIT WEBSITE sip coffee & beer

WE'VE PERFECTED
THE MODERN APÉRITIF

Experience the cocktail world of tomorrow at the enchanted downtown Phoenix escape known as The Rose Garden. With one of the finest mixologist imaginations in the region, every drink is a feast for the eyes and a treat for the lips.

VISIT WEBSITE The Rose Garden

At TruColor Concepts, we create spaces with a soul and a story, while building community through experiential food and beverages.