• Bar area
  • 36 Below interior
  • The Rose Garden interior
TruColor Concepts logo

About us

TruColor Concepts is a creative collection of coffee bars and upscale cocktail lounges that works diligently to provide unique experiences and well-thought-out spaces in Arizona.

For us, there’s always a seat at the table for genuine hospitality– a sense that no matter where you’re relaxing or what you’re sipping, you’re entirely at home.

And it’s the driving force behind everything we do.

While our definition of hospitality is as eclectic as the spaces and faces that comprise the TruColor Concepts. If you ask us, it doesn’t matter if you’re unwinding at our state-of-the-art virtual reality Walipini-inspired underground lounge or seated on one of our fast-casual cafe patios sipping an Americano. What matters is the invaluable experience of belonging, and to us, it’s why we believe in the power of treating our guests like family and our concepts like home.